Zorro Azteca.
Zorro Azteca is a premium clothing brand based on Mexican culture. Raw, cultural and graphic.
The high quality fabrics and oversized fit of the clothes give this brand its premium value with an urban twist. For this project I was to establish the corporate identity of the brand.
Así se siente México.
Brand management, video editing & design
Assets:
Branding & identity, creative & technical design, video editing
Así se siente México
Brand management & design
To establish a firm brand, it is important to create recognizable branding.
With the brand still in its infancy, the founder of the brand and I set to work on a brand that reflects Mexico from A to Z. The pillars, corporate identity and Mexican identity are reflected in the logo, the designs and the expressions to tell the story behind the Mexican culture.
The t-shirts made for the first collection find their inspiration in the fouding of the Mexican, Aztec culture: El quinto sol, translated into contemporary graphic designs.
Photography
Online marketing visuals
Solid branding includes strong visuals. The photography of the first collection carries the urban feeling and raw appearance the brand stands for. Together with the bright backgrounds that are a nod to the colorful Mexican streets, the design of the shirts really comes into its own.
Photography by Eva Oostmeijer
Photography
Online marketing visuals
Solid branding includes strong visuals. The photography of the first collection carries the urban feeling and raw appearance the brand stands for. The second shoot focused more on creating atmosphere around the fashion items, supported by neutral, soft, warm colors.
Photography by Eva Oostmeijer
